Hate Marketing Yourself? Here's an Easy Step-by-Step Guide for Therapists & Holistic Practitioners
- Spirivo Account
- Jul 3
- 3 min read
So, you’ve got a shiny new website—your online home where clients can finally find you. Congrats! But now comes the bit most therapists, coaches, and holistic practitioners really don’t love: marketing.
If putting yourself “out there” feels icky, awkward, or just exhausting, you’re not alone. Most of the practitioners I work with would much rather focus on their clients than talk about themselves online. And honestly? That’s okay. It can feel scary.
You don’t have to dance on TikTok or write weekly blog essays to grow your practice.
Here’s a simple, feel-good marketing guide for therapists and other holistic practitioners—just 5 small steps—to help your ideal clients find you without needing to become a full-time content creator.
🪄 Step 1: Get Listed Where Clients Are Already Looking
The goal here is simple: let people come to you.
There are online directories and platforms specifically designed to help people find the exact kind of support you offer. You just need to show up.
Here’s where to start:
Counselling Directory (UK) – Ideal for accredited therapists. Add photos, areas of focus, and your availability.
Psychology Today (Global) – Great for therapists and coaches alike, especially if you work online.
Google Business Profile – This is essential. When someone types “therapist near me” or “life coach in [city]”, your name can show up in the local listings.
BACP / UKCP / HCPC listings – If you're a registered practitioner, make sure you're making the most of your profile on your professional body’s site.
✨ Bonus tip: Link your directory listings back to your website (this boosts trust and your SEO).
🧠 Step 2: Join Social Media Spaces (Not Just Social Media)
You don’t need to post daily quotes or film yourself meditating. Instead, think about joining the right conversations in existing groups and communities.
This is about being visible, not “salesy.”
Here’s where that works:
Facebook Groups – Search for local community groups, health & wellness collectives, or mental health support spaces. Just be human, answer questions, offer gentle insights—and people will check your profile (and your website).
LinkedIn – Perfect if you’re working with professionals or corporate clients. Comment on posts in relevant groups or from other practitioners. It’s networking, not marketing.
Instagram (lightly) – Use it like a portfolio. Post occasionally about your approach, your space, or insights. Think of it as a visual intro—just enough to spark curiosity and lead people to your site.
🎯 Pro tip: Add your website link to every bio and post where relevant. Your site should do the heavy lifting, not you.
🚪 Step 3: Keep It Local (and Personal)
You don’t need to be an influencer. You just need to be visible in the places your future clients are already spending time.
Local wellness events / fairs – Attend or collaborate, even just with a leaflet or presence.
Coffee shops & yoga studios – Many have community boards. A simple, calm flyer with your photo and website can go a long way.
Collaborate with local practitioners – Yoga instructors, massage therapists, GPs, doulas—cross-referrals are powerful.
🧩 Remember: If your website is clear and welcoming, these small, local connections can turn into long-term clients—no fancy funnels needed.
🌱 Step 4: Set It and (Mostly) Forget It
Once you’ve got your listings live, joined a few online communities, and made some local connections, let your website do the work for you.
That’s why I, Ella, design websites specifically for therapists, coaches, and holistic practitioners—so you don’t need to “sell” yourself constantly. Your site will speak for you, calmly and clearly.
You just need to show up occasionally in the right places, point people to your site, and let it guide them to booking. Not happy with your website design? Check out our portfolio HERE.
Final Thought for my Marketing Guide for Therapists and Other Practitioners
Marketing doesn’t have to mean shouting. Sometimes, it’s just about being findable—on the right platforms, with the right message, in your own voice.
If you don’t have a website yet—or you’re working with one that doesn’t quite reflect your practice—I’d love to help. I specialise in building beautiful, authentic websites for individual practitioners who’d rather focus on healing than hustling. Contact me editor@spirivo.com or visit my website HERE.
✨ Ready to finally have a website that works for you? Let’s chat.
Article written by Ella Rowlinson
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