To address this question with 6 reasons how your website design could be self-sabotaging your client conversion rate, we must first understand what 'client conversion rates' entail. This refers to the rate at which potential clients perform a specific desired action. It is mainly expressed as a percentage of visitors who complete a desired action, such as purchasing a product, subscribing to a newsletter, and/or enquiring about a service like therapy or consultancy, for instance.
Every website in the digital sphere holds at least one but or often multiple 'calls to action', be it a purchase, making an enquiry or reading a blog (like this one!). Meaning when we have visitors to our website want them to complete said action(s). How we present our website, orchestrate prompts to complete actions and provide our user experience is key to increasing our conversation rates!
Hundreds of thousands of businesses stunt their client conversion rates every day due to the poor design choices of their website. It is essential to understand that a website serves as the digital face for a service or business, and first impressions are crucial in the online world!
6 Reasons Your Website Could Be Self-Sabotaging your client conversion rates
Navigating Your Website: Cluttered, difficult-to-navigate websites drive visitors away quickly. Too many websites have unnecessary content and too much text that is glazed over by the scanning eye.
Visually Unappealing: Poor colour schemes and confusing layouts frustrate users, leading them to seek alternatives. Colours, images and icons act symbolic and can establish a style and theme, thus leaving the viewer with an impression.
Not Understanding Your Target Audience: Effective design requires understanding and catering to the target audience. Implement design strategies that cater to the needs and preferences of this audience. What feelings and emotive response do you want your client to feel when landing on your website?
Poorly Functioning Website: Websites must be optimized for all devices, especially as mobile browsing rises. Event the make/ model of devises can impact the website response time and can cause scaling issues. Find a designer who knows how to amend these challenges.
Lack of Clear Calls to Action and User Experience: Clear calls to action enhance user flow and conversion rates. It's essential to have clear design elements that guide visitors to their intended destinations. This could involve providing links to blog posts that offer valuable insights, testimonials that build trust, or easy access to scheduling a consultation. Each of these elements serve to create a seamless journey for the visitor, guiding them naturally from one point of interest to another, ultimately leading them toward making a decision to engage with your services.
Stay Modern and Fresh: A major error many companies commit with their websites is selecting designs that rapidly go out of style. Similar to fashion items, certain website designs and features can become outdated. To address this, Spirivo steers clear of clichéd elements, opting instead for timeless components while integrating distinctive statements to create a modern and cost-effective website for our clients.
To conclude having an effective and well designed website is essential for boosting your client conversion ratings. Ignoring design can result in significant business losses. If you require a website designer who comprehends the necessity of creating a timeless, user-friendly, and functional website that boosts your client conversion rate, please contact out to our lead designer, Ella, at Editor@spirivo.com Spirivo.
Written By Ella Rowlinson
Co-Founder and Lead Designer at Spirivo
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